Purohit Baba needed to solve a problem specific to religious services e-commerce: trust. Booking a purohit (Hindu priest) for a home ceremony, or ordering ritual items like rudraksha and gemstones, requires far more buyer confidence than a typical online purchase — the products and services carry religious significance, and customers need to know exactly who they're booking and what they're buying.
We built a platform that treats service booking and product commerce as equally first-class: a searchable directory of verified purohits across Delhi NCR, Uttar Pradesh, Bihar, and Jharkhand alongside a full storefront for pooja samagri, rudraksha, gemstones, and yantras — with cart, wishlist, and comparison tools carried over from standard e-commerce UX, applied to a category that rarely gets that level of care.
A dedicated consultation vertical
Astrology consultation is a distinct enough service — scheduled sessions with individual astrologers, not a checkout flow — that we built it as its own companion site, Neel Astro, rather than bolting it awkwardly onto the main storefront. Both platforms share design language and back-end infrastructure while serving genuinely different user journeys.
What we built
- Multi-location purohit directory and booking flow across four states
- Full e-commerce storefront: cart, wishlist, product comparison, checkout
- Neel Astro — a companion consultation-booking microsite for astrology services
- SEO structure supporting long-tail, location-specific ritual and product search